7 Start-Up Mistakes and How to Avoid Them

Singapore’s position as the financial hub of Southeast Asia made it a competitive option for business start-ups. The number of start-ups in Singapore has greatly increased recently. This is due to its strategic location and high quality of life. Many companies also view Singapore as a gateway to Southeast Asia, a significant market for Singaporean companies.

In addition, the government launched a series of programs loans, tax rebates, grants and incentives to support businesses. However, many still do not survive the first three years. Here are some of the reasons why:

Insufficient Financial Resources

It is not uncommon for new businesses to fail due to insufficient financial resources. This is because the cost of starting a new business is high, and it can take years before the company starts generating profits.

Several reasons contribute to this, but one is lack of capital. While venture capitalists are willing to invest in new businesses, they usually require a certain amount of equity in return.

This is where financial resources come in. This includes money from investors or other sources like grants and loans. If these sources are not available, the business will struggle and eventually fail.

Ineffective Business Plan

Many new businesses fail not because they lack ideas or resources but because they lack an effective business plan that can guide them to success. This is why founders should think about their desired outcome before starting up a new business to set up the proper foundation for their company to succeed.

Inexperienced in Handling Business Risk

Many businesses cannot understand the risks, and they don’t have a plan to mitigate them. This can also lead to a lack of awareness of what could happen if their business fails. 

There are many ways that a new business can avoid this problem: 

    • One way is to hire an experienced business advisor to help them throughout their journey. 
  • Another way is by adopting a growth mindset and being open to failure, which will lead them to success in the end.

Lack of Study of Market and Competition

This must be one of the first few steps before starting a business. It’s crucial to gauge what your competitors are doing, their strengths, or what they might be planning in the future. If you don’t know this information, you can’t possibly plan to make sure your business succeeds.

However, as a new entrepreneur or small business owner, it can be challenging to know where to start with marketing your products or services. Before launching your company, you may not have enough time or resources to conduct extensive market research. 

This is where conducting a simple survey can be of great value in helping you get started on the right foot with your marketing efforts.

Inefficient Cashflow Management

Cashflow is the amount of money coming in minus the amount going out. The key to managing cash flow is to ensure that your business has enough money coming in and enough money going out.

  • The first step towards efficiency is to have an accurate and complete budget for your business. This will help you identify areas where you need to improve and plan for contingencies. 
  • The next step is to track your progress in real-time with a dashboard showing how much money has been spent on each line item of the budget. 
  • The last step is creating a plan for how you will spend your money going forward and revise it as needed based on the performance of your business

Poor Marketing

Poor marketing leads to business failure. To avoid this, companies should look at their marketing strategy and make sure that it is well-planned.

The first step in creating a successful marketing strategy is understanding your market. By doing so, you will be able to identify the needs of your target audience and develop products that meet those needs.

Weak Customer Services

Businesses need to provide good customer service because it is a crucial part of the customer experience and can affect the bottom line.

This is why businesses need to invest in their customer service team, including hiring more staff, training staff on new skillsets, and improving the company culture.



There are many reasons why start-ups in Singapore fail; however, these can be avoided with the right mindset and proper studies. Another way is seeking advice from professional organizations such as accounting firms in Singapore

Accounting firms offer a wide variety of services to their clients, including financial planning and tax preparations. They also provide guidance on how to avoid mistakes in business startups that can lead to costly errors down the road.

Posted in Accounting
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