What do Singapore consumers expect from brands? According to the 2015 retail study done by global marketing and technology agency DigitasLBi’s Connected Commerce, there are three important considerations that brands must be aware of: ease of connectivity, personalised shopping experience, social media influence.
So if you want to ensure that the retail experience of your consumers will be with YOUR brand, read on to know more about it:
Focus On Client Connectivity To Your Brand
Take a cue from Apple when they launched the Apple Watch. Providing customers with the ease and possibility of in-store experiences through wearable devices encourages them to go beyond their traditional retail experience and embrace mobile commerce as part of their day-to-day lifestyle routine.
Roy Capon, APAC CEO of DigitasLBi, notes that saving time and money is something very important for consumers but they still want to take pleasure in what products and services are offered right now.
According to the survey, 51% of the respondents prefer the “click and collect” service that particular brands offer, providing the consumers the convenience of in-store pick-up as soon as they have selected a particular product or service.
If your brand provides ease of accessibility to your target customers through their smartphone, tablet, or wearable device, it is much more likely that they will be more than happy to connect with you and choose your brand over your competitor.
Heighten Your Target Customers’ Personalised Shopping Experience With Your Brand
The surest way to reach to your consumers’ hearts – and pockets – is increasing their personalised shopping experience when they log in to your site and browse through your product and/or service offerings.
According to the study findings, respondents find online shopping more engaging and relevant to their day-to-day lifestyle routine when the brand caters to their particular preferences based on previous action and behaviour.
Moreover, they admit to act on impulse and give in to their online shopping urges when they receive customised retail benefits and rewards, such as vouchers, discounts, and freebies.
Tailoring the shopping experience to the specific needs and desires of your intended market base makes your brand more relatable and relevant for them – a sure-fire way to increase your revenue profits and business success.
Influence Target Customers’ Expected Response Through Your Brand’s Social Media Presence
The quantity and frequency of product purchase and/or service procurement of your consumers can be highly affected by your social media presence and reach.
According to the survey, Facebook remains the leading social media platform where most consumers find information that would lead them or guide them through their brand selection.
Online shopping through social media platforms is becoming more and more of a trend these days, simply because users saw a particular image, caption, or video promotion of a product or service from a company.
Your brand’s constant presence on various social media platforms is therefore essential – whether through your own company’s marketing efforts, through selected social media influencers, and through previous consumers’ personal shopping experience with your brand.
Expanding Your Brand Reach while We Help Expand Your Company
A strong brand and a successful business have one thing in common: your ability to reach through your consumers’ particular needs and expertise in meeting their expectations.
And as you focus on expanding your brand reach, let Corporate Services Singapore handle all other business-related details that are important for your company expansion and business success.
Corporate Services Singapore provides a comprehensive one-stop solution in the areas of company incorporation, management accounting and reporting, company secretarial service and other business-related services. Contact us today so you can know more about how we can provide expert assistance to building and growing your brand.