Singapore has always been considered a top tourist destination for its modern infrastructures, diverse culture, and unique attractions. However, because of the emergence of the pandemic in 2020, the tourism sector has experienced significant drawbacks. It was not until 2021 that the industry started its recovery process.
2021 Tourism Sector Performance Review
During the first few months of 2021, the industry received S$1.2 billion in tourism receipts. Of the many foreigners who visited the country, the top three were from China, India, and Indonesia.
In terms of domestic travel, the Singapore Tourism Board shared that approximately 1.9 million residents used their SingapoRedisover vouchers, resulting in about S$300 million worth of transactions.
As of the final quarter of 2021, the industry’s performance increased by 221%, compared to their performance in 2020. Overall, both domestic and international tourism are showing promising growth for 2022.
Based on the data, experts believe that the tourism sector may even achieve its pre-pandemic performance if the trajectory remains on a positive incline.
Tourism Performance Key Indicators for 2022
Moving forward, take a closer look at what you can expect to see from the tourism industry in 2022 by following these key indicators:
- Hotels and Hospitality
New hotels and lifestyle concepts opened up late in 2021, such as the Oasia Resort Sentosa, Duxton Reserve, and The Clan. These additional hubs will complement the existing hotels that have used the previous year to rebrand.
Hilton Singapore will reopen this year as the Voco Orchard Singapore, and Mandarin Orchard will relaunch itself as Hilton Singapore Orchard this 2022.
In 2021, the Ritz-Carlon, Millenia Singapore, introduced exciting new services to elevate guest experiences. Last year, they launched a unique augmented reality hotel art tour that allowed visitors to immerse themselves in and interact virtually with distinguished art pieces made by renowned artists like Frank Stella and Dale Chihuly.
Grand Hyatt Singapore also introduced an interesting event called the Recharge Wellness Retreat in 2021. They partnered with organic food producers and a local sports brand called Kydra to shed light on sustainability and offer wellness experiences to their guests.
This behaviour of exploring interesting and engaging ways to bring new experiences to the table is what hotels and hospitality will be about in 2022.
Moreover, the Singapore Tourism Board is currently working alongside the Singapore Hotel Association to design a sustainability roadmap for hotels this year that focuses on bringing urban wellness under the spotlight.
MICE picked up pace in 2021, with over 200 events and nearly 50,000 attendees (both local and international). Seeing how positive the response was to the events in the past, the Singapore Tourism Board will continue to encourage more events in 2022.
At present, they’re already planning multi-year events like Design Fair Asia and Gastech 2023, Seafood Expo 2022, Global Health Security Conference 2022, and World One Health Congress 2022.
As for leisure and lifestyle events, the board supported numerous events in 2021, like the Pop-Up Disney! A Mickey Celebration, the Mobile Legends Bang Bang M3 World Championship, and the Glass in Bloom exhibition by Dale Chihuly.
In 2022, they expect to expand the range and the sale of such events to cater to local demands. By producing more lifestyle events, they hope to make Singapore a more attractive destination for both local and international tourists.
Despite travel restrictions in 2021, many attractions were introduced last year, like the Museum of Ice Cream launch.
Some existing attractions also expanded their services and used the time to refresh their offerings, like the Songkran Festival by Wild Wild Wet, the Virtual reality gallery at ArtScience Museum, and the Marvel Universe installation at Madame Tussaud’s Singapore.
By 2022, Jewel Changi Airport is set to launch a ticketed AR experience called the Jewel-rassic Quest. This attraction will use technology to create completely immersive activities and interactions.
Start a Business in Tourism
With the industry on the rise, tourism is becoming a powerful sector to start a business in. The board is continuously ramping up its efforts to drive more visitors to the country and deepen tourist engagement. So, try to seize these opportunities as early as now.
Whether you wish to invest in hotels, create events, or offer attractions, 2022 is the perfect time to explore the potential of tourism and begin your company incorporation in Singapore.
Corporate Services Singapore offers company registration services to help you set up your company in this industry. We also provide consultation and corporate solutions to help you navigate your business on the right path.