Setting Up Company Planning

Top 5 Benefits Of Incorporating An Offshore Company In Singapore

Setting up a business involves plenty of research and planning, with location an integral part of the Singapore company formation services. The right business location can boost your company’s exposure to the right customers, while a poorly chosen one can have a negative impact to your business. With its straightforward incorporation procedures, Singapore is recognised […]

Reach Singapore Consumers

3 Steps To Reach Singapore Consumers With Your Brand

What do Singapore consumers expect from brands? According to the 2015 retail study done by global marketing and technology agency DigitasLBi’s Connected Commerce, there are three important considerations that brands must be aware of: ease of connectivity, personalised shopping experience, social media influence. So if you want to ensure that the retail experience of your […]

Signing Documents

Sole Proprietorship or Private Limited?

Any person who pursues an activity on a continual basis and for the purpose of gain must register a business in Singapore. Many entrepreneurs begin their journey by registering their business as a sole proprietorship. A sole proprietor is where the business owner has absolute control over his business and that he will also stand […]

Shoes Business Brand

Creating A Strong Brand For Your Business

What Is A Brand? There are three ways to define ‘BRAND’. First, a brand is a symbol or identification which makes a business unique and purely different from other competitors. Second, a brand is a determining factor that shapes the perception, knowledge, or consciousness of the viewing public or the target consumers of the business. Third, […]